Value Begets Value
In this course, you'll learn how to craft programs targeted at engaging various community member personas, why retaining existing members is as important as acquiring new ones, and how to measure the impact of these programs like a pro.š£ļøš¤
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Course Overview
Series: Programs
Time: ~1 Hour, 45 Minutes
Course objectives:
- Define āEngagementā and āRetentionā
- Understand why both are critical to long-term community success
- Consider the needs of your members and how to successfully engage and retain them
- Discuss common components of engagement and retention programs
- Learn how to measure the effectiveness of your efforts
Who this course is for:
- Beginner or advanced community builders that want to build better member engagement programs, keep them active and committed longer, and understand impact with advanced measurement strategies
Prerequisites:
- Completing Acquisition & Conversion Programs and New Member Onboarding Programs prior to enrolling in this course is recommended, but not required
Course Curriculum
21 Lessons / ~1 Hour 45 Minutes
Introduction
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Fundamentals
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Programs
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Measurement
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The Big Picture
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Assessment
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ļ»æUnlock this course as part of a Community Pro+ Membership or The Member Journey Bundle
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