Engagement and Retention Programs

Value Begets Value

In this course, you'll learn how to craft programs targeted at engaging various community member personas, why retaining existing members is as important as acquiring new ones, and how to measure the impact of these programs like a pro.🗣️🤝

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Course Overview

Series: Programs
Time: ~
1 Hour, 45 Minutes

Course objectives:

  1. Define “Engagement” and “Retention”
  2. Understand why both are critical to long-term community success
  3. Consider the needs of your members and how to successfully engage and retain them
  4. Discuss common components of engagement and retention programs
  5. Learn how to measure the effectiveness of your efforts

Who this course is for:

  • Beginner or advanced community builders that want to build better member engagement programs, keep them active and committed longer, and understand impact with advanced measurement strategies

Prerequisites:

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Unlock this course as part of a Community Pro+ Membership or The Member Journey Bundle