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Engagement & Retention Programs
Introduction
Objectives of this course (2:05)
Defining "Engagement" and "Retention" (7:49)
Fundamentals
Why engagement is important (6:25)
Forecasting engagement volumes (5:54)
Translating member needs to programs (9:02)
Why Retention is important (1:34)
Programs
Value begets value (2:23)
Onboarding (3:41)
Content (5:36)
Notifications (3:55)
Newsletters & Podcasts (4:09)
Challenges (7:38)
Groups & Events (5:55)
Gamification (11:00)
Networking & Career (6:39)
Superuser Programs (4:09)
Partner and Employee Programs (3:49)
Measurement
Measurement overview (1:19)
Advanced engagement measurement (14:03)
Advanced retention measurement (13:27)
The Big Picture
Engagement and retention in context (2:56)
Assessment
Certification Quiz
Defining "Engagement" and "Retention"
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