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Acquisition & Conversion Programs
Introduction
Objectives of this course (2:29)
Defining "Acquisition" and "Conversion" (3:53)
Acquisition Programs
Acquisition fundamentals (10:18)
Promotion is the key driver (9:53)
Website (4:04)
Email (3:57)
Social (2:46)
Events (4:11)
In app & product (5:04)
Phone (2:02)
Media (2:22)
In Store (3:42)
Internal (3:26)
Measurement (2:57)
Conversion Programs
Conversion fundamentals (4:28)
User needs, motivations, and outcomes (11:00)
Crafting calls-to-action (CTAs) (22:44)
Strategic gating (9:32)
Measurement (3:54)
What's Next?
Solidifying the relationship (3:14)
Assessment
Certification Quiz
User needs, motivations, and outcomes
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