Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Acquisition & Conversion Programs
Introduction
Objectives of this course (2:29)
Defining "Acquisition" and "Conversion" (3:53)
Acquisition Programs
Acquisition fundamentals (10:18)
Promotion is the key driver (9:53)
Website (4:04)
Email (3:57)
Social (2:46)
Events (4:11)
In app & product (5:04)
Phone (2:02)
Media (2:22)
In Store (3:42)
Internal (3:26)
Measurement (2:57)
Conversion Programs
Conversion fundamentals (4:28)
User needs, motivations, and outcomes (11:00)
Crafting calls-to-action (CTAs) (22:44)
Strategic gating (9:32)
Measurement (3:54)
What's Next?
Solidifying the relationship (3:14)
Assessment
Certification Quiz
Acquisition fundamentals
Complete and Continue
Discussion
1
comments
Load more
Lesson Content Locked
Your session expired. Please sign in again to continue.
Login
1 comments