Advocacy Programs

Beyond References

In this course, you'll learn how to cultivate, inspire, motivate, activate, recognize, and reward passionate advocates to deliver real value. Brian will walk you through his methodology for measuring the business impact of your program 🗣️💕

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Course Overview

Series: Programs, Strategy
Time: ~1 Hour, 30 Minutes

Course objectives:

  1. Define “Advocacy Program” (and what it’s not)
  2. Understand how a community-led approach can accelerate program success
  3. Discuss a persona-based approach to understanding and catering to diverse Advocate motivations
  4. Explore an invite-only selection process with merit-based criteria
  5. Consider the various types of activities and benefits for Advocates
  6. Establish managed usage and clear limitations to protect Advocates' time
  7. Develop a measurement program inclusive of both Advocate and organizational success

Who this course is for:

  • Customer marketers and community builders that want to build comprehensive customer advocacy programs

Prerequisites:

  • None whatsoever

Course Curriculum

21 Lessons / ~1 Hour 45 Minutes

  Introduction
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  Advocacy 101
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  Building The Program
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  Measurement
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  Assessment
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Enroll Now

Unlock this course as part of a Community Pro+ Membership.